#Seth godin shipit journal how to
#Seth godin shipit journal full
#Seth godin shipit journal free

You don’t want to put yourself out there, because we will make you feel shame. The fear of shame is what people use to keep us in line – it is used to keep women in line, the underclasses in line, and it’s what we use to keep each other in line. It beautifully sums up the resistance we all go through in our projects, businesses, and daily lives.

#Seth godin shipit journal free

here’s a great free asset to help you ship your project, Seth’s ShipIt Journal.Below is an excerpt from the last few minutes of Seth Godin’s Startup School Episode #14, The ShipIt Journal. I want to put something out there –even if it’s not “perfect”. I want to stop giving in to the fear of failure. I want to fall in love with “good enough.” I don’t want to let a project sit on the shelf, constantly tweaking and re-tweaking, vainly attempting to reach perfection. I am shipping because I don’t want to create art for art’s sake I want to do work that matters, that makes a difference in people’s lives. You beat the resistance and your ideas get out in the world. When you ship, you silence the lizard brain. It’s not easy to silence the lizard brain, the flight or fight part of the brain, the part that pushes back when we get close to shipping. It very much is emotional labor too, it’s not easy to get out of your own way and to silence your limiting self-talk. This ability to ship is the difference between success and failure. It’s about training yourself to be the kind of person who does the emotional labor required to ship. That’s why this project, I Shipped Today, is important.

I told myself I would go back to it, fix it up, polish the idea to get it ready to ship. I would have an idea, jot it down in a google doc and that was it.

#Seth godin shipit journal full

I have a folder full of unpublished blogs from the last year. Actually publishing and deciding something is complete enough to share. It’s that follow through to the end that matters.Ĭreating and doing the work is hard, yes, but nothing compares to the difficulty many people have actually shipping. You aren’t an artist until you can actually finish a project and publish it. These people are paralyzed by the resistance and can’t ship. The lizard brain hates failure, and thus it hates creativity or the launch of anything that might make a fuss (which can lead to failure).”Īmazing ideas and incredible projects die at the hands of people who think just one more tweak, one more proofread, one more change is needed before putting that project out into the world. The lizard brain is eternally vigilant, trying to keep people from noticing you (which is dangerous). “…the lizard brain, your prehistoric brain stem, the part of your brain that is responsible for revenge, fear, and anger. Here Seth describes the lizard brain and why it so energetically works to keep us from shipping:

#Seth godin shipit journal how to

It’s all about how to overcome resistance to putting your work in the world and just shipping it. This is what Seth calls “the lizard brain”, and what Steven Pressfield calls ‘the resistance” in his book The War of Art. The part where our primitive survival brain tries to protect us by saying “this might not work”, “this might not be good enough” and other limiting beliefs. The importance of shipping stems from the experience creatives have as they approach a deadline, and the growing fear you feel as a project nears completion. The real depth of the term is a bit nuanced, and in a literal sense, it means to publish and put a project out in the world. It’s been said the term has roots in a Steve Jobs quote, “real artists ship”, and the term was used heavily in Seth’s book Linchpin. A friend pointed out that not everyone is quite as indoctrinated in Godin-isms and that it might be wise to define what it means to “ship”.